Legal Buyer Behavior by the Numbers
A CROSS-GENERATIONAL LOOK AT DECISION INFLUENCES AND DRIVERS OF ENGAGEMENT FOR LEGAL BUYERS
WHAT: Legal Industry Webinar
(NOTE: This webinar is an 'encore' of a 2019 LMA National Conference presentation.)
WHO: Kat Kocurek, VP of Marketing at ClearlyRated
WHEN: Available OnDemand
Why attend this webinar?
Legal clients and prospects are changing — not what they care about, but what they expect from their experience with your firm. Mapping these changes by generation demonstrates the rising prominence (and influence) of the Millennial client, whose preferences and behaviors have an impact on their Gen X and Baby Boomer counterparts upstream. What opportunities do legal marketers and business developers have to engage the modern buyer in new and compelling ways?
Sourcing from ClearlyRated's 2019 Legal Industry Benchmark Study, Kat Kocurek unveils distinct changes, spotlights trends and debunks common misconceptions about how the modern legal client searches for, vets and makes the decision to hire a lawyer or firm. Beyond best practices for finding growth in today’s flat market, Kat discusses tactics and recommendations for building a marketing engine that sustains performance as buyer preferences continue to evolve.
You will learn:
- Key influences that impact the legal buyer decision journey
- Differences in buyer and client preferences by generation
- Opportunities to differentiate with the modern buyer
- Best practices for fueling firm growth in the age of digital disruption
About the Presenter
Kat Kocurek is the Vice President of Marketing at ClearlyRated, a leading provider of client satisfaction surveys and service quality research for professional service providers. Kat leads ClearlyRated’s growth strategy and market research team, and conducts ClearlyRated’s annual Legal Industry Benchmark Study to uncover the most pressing issues and opportunities faced by law firm leaders and marketers. The data her team uncovers details modern buyer behavior and client preferences, along with opportunities for law firms to differentiate and credibly boost firm reputation on service quality and the remarkable client experience.
About ClearlyRated®
Headquartered in Portland, Oregon, ClearlyRated® is a leading provider of client experience research and client satisfaction surveys for professional service providers. The ClearlyRated team helps law firms credibly differentiate themselves by blending a short client satisfaction survey with an online profile highlighting star ratings and testimonials earned by the firm. Imagine if JD Power & Associates had a love child with Glassdoor.com, and you see where ClearlyRated is going.
